Protected pricing
A published dealer pricing policy so you aren't undercut by the brand itself.
Sell With Us
Stock the bikes cities are switching to.
PedalCurrent E-Bikes is recruiting independent bike shops and urban mobility retailers. We supply a focused range of electric commuter and city bikes; you bring the local knowledge, test rides and service riders trust.
Who we're looking for
Shops that ride what they sell.
We'd rather have fewer, better partners than a dealer on every corner. If your team can fit a rider, fix a flat and explain range in plain words, you're who we want.
- Independent bike shops with a service bench
- Urban mobility and e-scooter retailers adding e-bikes
- Rental, tour and hotel fleet operators
- Multi-store outdoor or lifestyle retailers
What dealers get
Everything you need to sell — and keep selling.
Demo fleet support
Discounted demo bikes so riders can test before they buy.
Parts on request
A parts and warranty contact who answers dealers first.
Staff training
Sales and workshop sessions for your team, online or in store.
Point-of-sale kit
Spec cards, window graphics and photography for your own channels.
Dealer locator listing
Riders who find us online are routed to your shop.
Draft program terms
The numbers, at a glance.
| Term | Value |
|---|---|
| Dealer margin on MSRP | XX–XX%placeholder |
| Opening order minimum | X unitsplaceholder |
| Reorder minimum | X unitsplaceholder |
| Payment terms (approved accounts) | Net XX daysplaceholder |
| Demo bike discount | XX% off dealer priceplaceholder |
| Freight on opening order | Free over $X,XXXplaceholder |
| Warranty handling | XX-day credit turnaroundplaceholder |
Apply
Start your application.
Tell us about your store, your location and the riders you serve. Prefer plain email? Write to sales@pedalcurrentbikes.com.
- · Store name, address and website
- · Years trading and brands currently stocked
- · Whether you have an in-house workshop
- · Rough annual e-bike volume
Dealer FAQ
Before you apply.
Who can become a PedalCurrent dealer?
We work with independent bike shops and urban mobility retailers: shops with a storefront or service bench, rental and tour operators, and mobility retailers that want a focused line of electric commuter and city bikes.
Is there a minimum opening order?
Yes. The opening order size and reorder minimums are set out in the dealer terms you receive after approval. Figures shown on this site are placeholders until the program sheet is finalised.
Do dealers get an exclusive territory?
Territory arrangements are discussed case by case, based on your location and the density of existing partners nearby. Nothing is reserved until it is confirmed in writing.
What support do dealers receive?
Approved partners get product training, a parts and warranty contact, point-of-sale material and listing on our dealer locator once it launches.
How long does an application take?
Send your application to sales@pedalcurrentbikes.com. We reply to every application and aim to schedule an intro call shortly after reviewing it.
Can I sell online as well as in store?
Online sales are allowed under the dealer pricing policy. The full conditions, including advertised-price rules, are part of the dealer terms.